Rules for professional-looking, high-converting videos
Keep the camera STEADY
Shaky footage kills retention immediately
Move FORWARD for b-roll
Walk toward camera, never pan side to side
Center your text on screen
Film product around text overlay
White text only
No colors except white (yellow also trending). Dark backgrounds only for text-on-screen
Evening is best for B-roll
Natural light at golden hour makes product shots pop
Add a title overlay for talking head
Source titles from proven viral videos
Add subtle keyframe zoom
Adds motion to static talking head videos
Don't be shaky
Use a tripod or stabilizer. Shaky video = instant scroll
Don't be still
Motion! Motion! Motion! Even subtle movement keeps viewers engaged
Don't use colored text
Stick to white (or yellow). Hard to read on varied backgrounds
Don't invent your own titles
Copy proven viral titles. Originality is not rewarded by algorithm
Don't pan the camera
Moving forward is cinematic. Panning looks amateur
You Can Say
"supports digestive health*"
"supports regularity*"
"I feel less bloated"
"my gut feels better"
"I feel lighter"
"supports gut comfort*"
"improves energy levels*" (on label)
Always add * or † after health claims
"results may vary"
Speak from personal experience: "I feel…", "I noticed…"
Use "supports" / "helps" language — never guarantees
Do Not Say
"cures bloating"
"treats IBS / Crohn's / any condition"
"fixes gut issues"
"reverses gut damage"
"weight loss" (TikTok violation risk!)
"detox" (use "cleanse" or "reset")
"FDA approved"
Specific medical claims
Guaranteed results
Best Practices
Follow these guidelines to keep your content compliant and performing.
Speak from personal experience (ex: "I feel…", "I noticed…")
Use "supports" / "helps" language — never guarantees
Always add * after any health-related statement
Keep claims general wellness only (not medical)
If needed, say: "results may vary"